As soon as a customer confirms their order with your storefront, a confirmation email is automatically sent to them. This order confirmation emails are extremely important as they further reinforce your credibility and professionalism.

The natural tendency for many customers, after making an order, is to be plagued with fears and doubts like "I hope I did the right thing buying that", "I hope my order arrives". This well-recognized condition is called 'buyer's remorse' and is very common.

The order confirmation email can be structured nicely with your logo/badge, storefront specific look/feel and colors to help alleviate 'buyer's remorse'. Thank the customer for their order and inform them about your standard order fulfillment and packaging/transit process.

Example
• A Yahoo Storefront: http://www.vitadigest.com
• Requires Yahoo Merchant Solution Standard or higher plan.